Simms fly fishing is a brand founded on the pillars of innovation. It was the brainchild of visionary angler John Simms who saw a need to develop better waders and accessories than what was then available on the market. That quest led to the development of Simms Fishing Products in 1980. During that era, Simms was one of the first companies worldwide to introduce neoprene waders, which provided enhanced warmth and waterproofing armor for serious anglers pushing the limits of their fishing pursuits. Today Simms continues to mature as a brand with a trained eye on fisheries conservation and inspired product development over a wide swath of technical apparel offerings—from state-of-the art sun protection and wind-blocking outerwear to pioneering CleanStream™ footwear technologies.