We're so glad that we weren't the only ones looking for a YETI. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And that still gets us fired up. Ultimately, life is about having a good time doing what you love. And for us, that's being outdoors hunting whitetail, catching a tarpon on the fly and spending time with our families and buddies. We're wild at heart. So our coolers couldn't be anything less.